Twitter Concerts – SF Band Logs 3000 Downloads Using Twitter

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Moonalice.  Heard of them?  Yeah, you and no one else outside of Silicon Valley either. Luckily lead guitarist Roger McNamee knows a thing or two about technology, being one of the Valley’s most well-known venture capitalists. TechCrunch reported that the band staged it’s first Twitter-integrated concert at a venue in San Francisco recently and logged 3000 downloads of their music using the platform.  Pretty impressive for a band no one’s ever heard of and an eye opening tactic for bands to successfully leverage Twitter as a viral marketing tool.

These so-called Twitter Concerts work something like this: immediately following each live song performed, it’s digitized, uploaded then tweeted about it’s availability with a TinyURL where users can listen and download the song.  It’s like a virtual live concert feed. And if a small local band can see that much success, imagine the impact if well known artists jump on the Twitter Concert bandwagon. By golly, I think we’ve just spotted a trend in the making – Twitter Concerts!  

According to The Underwire, hip hop artist K’naan is leveraging the Twitter platform in equally innovative ways to promote his music as well. Here’s to Web 2.0!

21 thoughts on “Twitter Concerts – SF Band Logs 3000 Downloads Using Twitter

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