Moonalice. Heard of them? Yeah, you and no one else outside of Silicon Valley either. Luckily lead guitarist Roger McNamee knows a thing or two about technology, being one of the Valley’s most well-known venture capitalists. TechCrunch reported that the band staged it’s first Twitter-integrated concert at a venue in San Francisco recently and logged 3000 downloads of their music using the platform. Pretty impressive for a band no one’s ever heard of and an eye opening tactic for bands to successfully leverage Twitter as a viral marketing tool.
These so-called Twitter Concerts work something like this: immediately following each live song performed, it’s digitized, uploaded then tweeted about it’s availability with a TinyURL where users can listen and download the song. It’s like a virtual live concert feed. And if a small local band can see that much success, imagine the impact if well known artists jump on the Twitter Concert bandwagon. By golly, I think we’ve just spotted a trend in the making – Twitter Concerts!
According to The Underwire, hip hop artist K’naan is leveraging the Twitter platform in equally innovative ways to promote his music as well. Here’s to Web 2.0!