Everyone knows that Ashton Kutcher is active on the tech investment scene here (as mocked in Shit Silicon Valley Says) with stakes in notable ventures such as FourSquare, Airbnb, SoundCloud, Skype, Flipboard, Path and more. Now comedian Andy Samberg is in the game with his new tech venture, CanaryHop, the latest in a new crop of geo-social marketplace services a la LocalMind and Zaarly. And he’s just the latest addition in a growing list of celebrity tech investors such as Lady GaGa, Kanye West (Turntable.fm), Leonardi diCaprio, Lance Armstrong (Mobli), and Kim Kardashian (Shoedazzle)…to name a few.

There will be more celebrity investors to come too, I’m sure. Because tech is where it’s at. It’s hot, it’s cool, it’s lucrative and everyone wants a piece of it – the innovation, the disruption, the fame, the fortune. Whatever the cause, whatever the passion…there’s an app for that. Or one to be funded and built. The world is your oyster, the options limitless and the pockets deep. Don’t have a revenue model? Who cares! It’s users that count. But hey, with all of these user-driven models getting funded, the celebrity affiliation could be just the kick needed to drive consumer adoption, awareness and success. Would I have clicked on CanaryHop if it weren’t for this clever Andy Samberg video? Probably not. So two points to them for overcoming the first obstacle: getting noticed.

The tech scene is on fuego. Anyone living in the Bay Area right now knows this, feels it and is experiencing it first hand. We’re working and living like it’s 1999 out here (well, almost) and making a lot of people rich in the process (most definitely). It’s crazy. It’s fun. It’s….Revenge of the Nerds.